Churchill Downs Racetrack today unveiled the official logo for the Kentucky Derby 144. SME, a New York-based marketing agency that has developed the official Derby and Oaks marks since 2007, designed the new logo. The running of the 144th Kentucky Derby presented by Yum! Brands and will take place on May 5, 2018.

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3. Digital Derby Guide The logo features the twin spires at Churchill strategically lined behind the numbers. The 144th running of the Kentucky Derby will take place on May 5, 2018.

Churchill Downs Racetrack today unveiled the official logo for the Kentucky Derby 144. SME, a New York-based marketing agency that has developed the official Derby and Oaks marks since 2007, designed the new logo. The running of the 144th Kentucky Derby presented by Yum! Brands and will take place on May 5, 2018.

For the 144 event logo, SME created a design that immerses the viewer into the grandeur of the Kentucky Derby at Churchill Downs. With the iconic Twin Spires as the focal point in a striking brick red, a unique opportunity presented itself for the “144” to serve as the pitch in the roofline, supporting the Twin Spires and creating a sense of depth. A warm taupe badge establishes the mark, making it one that is quite unique from previous Kentucky Derby event logos.

The logo will be used on a wide variety of Kentucky Derby merchandise, including apparel for the whole family, glassware, jewelry and other collectibles and gift items. Official merchandise will be available online, at Churchill Downs Racetrack, the Louisville International Airport, the Kentucky Derby Museum Gift Shop and other retail outlets over the summer.

Churchill Downs will unveil a new Longines Kentucky Oaks logo later in the year.

The post Churchill Unveils Official Logo For Kentucky Derby 144 appeared first on Horse Racing News Paulick Report.

Louisvillian Keith Anderson to Create 2020 Official Art of the Kentucky Derby

LOUISVILLE, KY (Thursday, June 13, 2019) – Churchill Downs Racetrack today unveiled the official Kentucky Derby 146 logo and announced that Keith Anderson will create next year’s “Official Art of the Kentucky Derby.” The 146th Kentucky Derby presented by Woodford Reserve will take place on May 2, 2020.

The 146^th Kentucky Derby logo celebrates the excitement and anticipation that leads up to the greatest two minutes in sports. Developed for the 14 ^th year by branding agency SME, the logo places viewers on the racetrack and pays homage to Kentucky Derby traditions by featuring the iconic bugle that calls contenders to the post.

Churchill Downs has also commissioned Keith Anderson to create the Official Art of the 146th Kentucky Derby and Longines Kentucky Oaks. The Louisville based artist and Brown-Forman employee is well-known among Derby fans for creating the art for Woodford Reserve’s 2018 and 2019 commemorative Derby bottles. Anderson’s original artwork for the Woodford Reserve commemorative bottles is on display at the Frazier History Museum until January 2020 as part of its exhibit, Woodford Reserve & the Kentucky Derby: Two Decades of Artistry, Bourbon and Horseracing. Anderson is the 23rd artist and fourth consecutive Kentuckian commissioned to create the Derby’s officially licensed artwork since the tradition began in 1997. The official art will be unveiled and available on select merchandise in the Spring of 2020.

The 146 logo will be used on a wide variety of Kentucky Derby merchandise, including the famous collectible Derby glassware, apparel for the whole family, jewelry, key chains and other collectibles and gifts. Select official merchandise is available now at https://store.kentuckyderby.com. Additional merchandise will be available online and at Churchill Downs Racetrack, the Louisville International Airport, the Kentucky Derby Museum Gift Shop and other retail outlets starting this summer.

144 Kentucky Derby Logo

About the Kentucky Derby

144 Kentucky Derby Logo Vector

The $2 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Kentucky. Inaugurated in 1875, the legendary 1 1/4-mile race for three-year-olds is the oldest continuously held major sporting event in North America and the first leg of horse racing's challenging Triple Crown series. Also known as the 'The Run for the Roses' and 'The Most Exciting Two Minutes in Sports,” the Kentucky Derby is the most attended horserace in the nation, with nearly 160,000 attendees.

About SME, Inc,

SME (http://www.smebranding.com) is a strategic branding agency, specializing in connecting with audiences through powerful identity development. Founded in 1989, SME enjoys a stellar worldwide reputation of creative excellence, thought leadership and client service. SME’s client list includes some of the leading brands in global sports including the Atlanta Braves, Carolina Hurricanes, Miami Marlins and many more.

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